Why It Might Be Time for Budweiser to Give That Horse and Dog a Rest

Super Bowl ads are a lot like the movie business: Executives tend to stick with characters that work. It's why, for example, Freddy Krueger slashed his way through nine Nightmare on Elm Street movies, and Spider-Man's got 11 of his own. Bruce Willis? The man's been in at least 117 films. This same maxim probably...